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Showing posts with the label Digital Marketing

Octave to take your business online free with no money

Looking to build an Amazon or Google? Those guys also started from somewhere. A friend of mine started from a tea shop and in a year she become capable to buy her own house. Definitely not by selling 4 cups of tea to a customer who need 1 but by growing vertically. This article is not for miser mindset. If you are someone novice to online world and not sure where to begin online that too when you are going to build your first business, then here are some points of advice. If you know very less computers, can't do much more with mobile phones but if you have a product and want to set online shop with no investment of money here are some ways to do it. And all you can do this using Do It Yourself tools/DIY tools. Remember when you get things for free there are certain limitations, but using a DIY tool is not a bad idea and as soon you get better with business your sales start increasing you can chose for premium services. Free Business Email: Gmail is largest email provider now.

Ubersuggest: A free keyword suggestion tool

If you write loads of content and looking to market it now here is free tool by Neil Patel,  it's called Ubersuggest,  it's a free keyword suggestion tool. Since Google has stopped free keyword planner,  marketer were in dying need to get a free tool that can help in content marketing. Keywords are like sales person,  better sales person make bigger sales. Neil Patel is awesome with content marketing. He create minimum viable products and leaves it in users' hands for testing.  If you are a digital marketer Ubersuggest is worth trying.

3 traits of a digital marketing expert

A digital marketing expert is someone who love to place every product on top of the Pyramid, never afraid of failures,  but a die hard fan of success. Every digital marketer has own style of working but few things are common for all. Of those few things here are 3 traits of a quality digital marketer that may build your brand. 1. Look to CREATE - It could be anything,  an ebook,  a newsletter, a blog,  a website, or anything that may get few seconds of online audience. You have created a thing. A good digital marketer look for creating things around your product that may get users attention. 2. Love to COMMUNICATE - People want to hear solid noises and not hollow bags. Communication is solely about sending your voice in right pitch.  Medium could be any. Do you know,  what is the reason for success of BBC in India. Specially, 9 PM news, when news ends, the studio broadcast time. And they are doing it since decades. Uncles get good story from news to discuss tomorrow over tea. And

What are the best ways to find digital marketing expert

Expert is a truly big thing. Finding one to market your products need loads of ground work. There exists three categories 1. Influencers- These are busy lot,  you always can find one,  but getting their time is pretty difficult. 2. Certified professionals : with the rise of Internet marketing many companies lure candidates to get certification and earn million dollar,  few succeed. 3. Self made professionals:- Those who has learned it as passion or need based or both. Whether you are hiring No.  1 or not,  definitely No.  2 and No.  3 mentioned above are valuable to you. When looking for a digital marketing expert,  seek out following qualities 1. Knowledge- Any can speak anywhere,  ask for the bio or portfolio of person you are willing to hire.  See if it truly appeals you. 2. Links of any past work- If available it will great to cross check if the marketer in question can truly create right amount of noise in right places. 3. Ask for a marketing plan- How this marketer can pr

10 Tips to advertise your business for maximum ROI

Are you ready to your business online?  Great.  Without advertising you can't sell to many.  Often advertising turns aimless owing to lack of knowledge. You can advertise anywhere and everywhere but before you decide to burn money on ads know your audience,  where are they? In fact audience are everywhere but you need to look for the locations where you can offer best prices. Creators are everywhere.  People want to buy from one to who either they know or can approach easily and get to know. Looking for global sales is cool and exciting but think twice where you can truly serve and to whom. Here are ways to advertise your business wisely and get maximum ROI 1. Local Newspaper Advertising: This works well for individuals and small size businesses.  For services like PC repairing,  selling water heaters,  coaching centers,  buying and selling used cars etc local newspapers are the best options. 2. Google Adwords: Google has largest market share in advertising space.  It fits fo

How I earned money from Quora

I sold my time answering questions at Quora.  If I can so you can.  Way back in August 2016 I was urgently looking for a client to make some money and pay my bills. I often use email marketing to reach to potential customers.  I filtered my email and found an email where client said to get back to me later.  I followed up the communication and emailed again asking if there is any work.  This time reply came like,  yes,  can you answer questions over Quora. Next phone conversation happened.  Requirement was to answer questions around copy writing,  seo and social media marketing.  Next come budget in question.  Since this was some consultant who was outsourcing work to me,  price was obviously low,  but not bad.  I got set for Rs. 2500 per month other than weekends. I received 50% upfront. In freelancing we need to over deliver not only one,  two or three times but 10 times more.  I answered 3 to 5 questions daily.  And at the end of the month I got a repeat customer to work on othe

Why you should proofread every email before pressing send button

They say,  first impression is the last. I would say every impression matters. Let's understand it this way You visited a tea shop,  got your beverage and drank it. Wow,  this was so refreshing. Didn't you felt good? Didn't you told your friends? Didn't you think of to revisit the same tea shop again? Of course you did. Next you visited the same tea shop again hoping to buy some feel good factor over a cup of tea. Sadly this time tea was cold,  no aroma and only added sugar. How you felt? Didn't you asked the tea vendor to change your cup? Didn't you complained? Of course you did. Tea vendor changed your beverage too. But are you likely to revisit the shop again? Perhaps you are least likely to visit. Same thing is true with you business emails and any any email. A perfectly written email tells the reader about a perfect you. An email with errors clearly shows either you do not know how to do things or bother least about others. Why soomeone sha

Digital Marketing Terminology

The new age advertising happens on screens; viz; laptops and mobiles. Smartphone and Internet together fulfills every wish of yours. If you are doing business you need to reach to people’s devices. Often we hear different terms related advertising on internet and sometime found ourselves na├»ve. To help business owners and learners I gathered digital marketing terms from different sources and put those here. Hope you readers will enjoy reading across this page and leverage your knowledge.