Skip to main content

Digital Marketing Terminology

The new age advertising happens on screens; viz; laptops and mobiles. Smartphone and Internet together fulfills every wish of yours. If you are doing business you need to reach to people’s devices. Often we hear different terms related advertising on internet and sometime found ourselves na├»ve. To help business owners and learners I gathered digital marketing terms from different sources and put those here. Hope you readers will enjoy reading across this page and leverage your knowledge.

Analytics: Also called Web Analytics Tools. This is data analysis based on people’s online behavior for example use of websites on mobile apps. This method is used for improvement of web properties and marketing campaigns.

App (Application): This is a program designed to work on small screens like mobiles and tabs.
Banner Ad: This is form of advertisement, websites and apps display normally display in image format.

Blog: This is very much like an online diary. A blog could be personal or professional or a private blog. With rise of IoT niche blogging is on the rise. Also a blog could be multi niche blog.

Browser: A browser is like driving engine to IoT. This helps us in viewing information on Internet. Firefox, Chrome, Internet Explorer, Safari are some frequently used browsers.

Clickthrough Rate (CTR): This is the number of clicks an ad receive on Internet in comparison to the number of times that page is viewed.

Content: The information available in form text, graphics, video or audio etc.

Conversion or Goal: You need action from your audience on your web properties. This number of times people do an action on your website is called conversion or goal.

Conversion Optimization:
These are tricks to attract visitors on your web pages to achieve your goals.

Conversion Rate: This is the ratio of conversion to visitors.

Cost per Click: The money required to generate a click on a digital ad.

Crawler or Spider:
This is a computer program that help internet surfers in finding the right information.

Desktop: Common term used for Personal Computer or Laptop.

Ecommerce: The trading of goods and services online. Amazon is leader in this field.

Email Marketing: This is method to promote goods and services.

Home Page: The Introductory page of a website through which you know all about it and further can navigate to internal pages.

HTML (Hypertext Markup Language): This is name of computer language web developers to make websites.

Impressions:
The number of times an advertisement is displayed.

Index: This is catalogue of a website used by search engines to render relevant results.

Keyword: This could be word or phrase used by internet searchers to find information. Business can make use of keywords for advertising campaigns.

Landing Page: The first page a website that viewers usually see; this could be home page or a different page.

Link: The text or image clicking on which a visitor navigate to a new page.

Mobile Device: A portable device like smartphone or tablet, capable of connecting to the Internet and running applications.

Natural Listings or Organic Listings Results: These are results from a search engine that are not paid advertisements.

Paid Listings Advertisements: This is method in which digital content owner pay to search engines to display content on search result pages or as suggestions etc.

Pay Per Click (PPC) An advertising method in which advertisers pay for users to click on their ads.

Query or Search Term: The keyword or phrase a user types into a search engine’s search box.

Ranking: A listing’s position on a search engine results page.

Search Engine: This is an internet tool which indexes and returns relevant digital content in response to users’ searches. Some examples of Internet search engines are Google, Bing, Yahoo, DuckDuckGo, Baidu,Yandex etc.

Search Engine Optimization (SEO): The method or presenting content to search engine so it may show the same to user in response to a related search term. SEO of web properties is done to gain organic traffic.

Search Engine Marketing (SEM): This is a method of advertising which help you to bid for your ad to display along with search results for keywords that people are looking for. SEM helps in getting quick traffic and most often used by businesses.

Search Engine Results Page (SERP): This is list of results displayed on search result pages in response to a typed keyword in a search engine.

Session or Visit: The interactions that happen on your website in a given time duration.

Social Media Content: This is terms for shared content on internet.

Social Network: A group of people creating and sharing content.

Traffic Acquisition: The method to attract visitors on a website, mobile app or other web properties.

Unique Visitor: A single visitor to a website in a given period of time.

URL or Uniform Resource Locator: The unique address of a page or digital content on the Internet.

Source: Google Digital Marketing Course, Wikipedia.Org, Dictionary.com

Comments

Popular posts from this blog

How to register .app domain

Get.App Registering .app domain is like registering any other domain e.g. dot com / dot info / dot shiksha etc. domain. However, at present very few registrar offer it. If you planning to launch your app or just another apps niche website then here is:

List of .app domain registrars101domain1API (Hexonet)Communigal Communications (Galcomm)EnCircaEntorno DigitalGandiGoDaddy.comGoogle DomainsLedl.net GmbH (Domaintechnik)MarkMonitorName.comNamecamp (yay.com)NamechNameWeb (bNamed)PorkbunSafeNamesSecuraSoluciones Corporativas IP (Don Dominio)Super Registry (Rebel)UniregistrarVariomediaWebnames.ca1&1 InternetAscio Technologies ()NetNames)BB Online UKBlacknight Internet SolutionsBrandmaBrandsightCorehubCSC Corporate DomainsCSL Computer Service Langenbach (joker.com)Domain Cost ClubDomain ResearchDomain The Net TechnologiesDynadotEuroDNSFocus IP, Inc. (AppDetex)Gransy (Regtons)Hosting Concepts (Openprovider)Key-Systems (DomainDiscount24)LexsynergyMarcaria.comNetimNom-IQ Limited (Com Lau…

List of 50k stupid passwords

iloveu
Is this your secret word to check email?
Well, hackers will love you. You are a sweet person to them. They can open your email, read all your information, access your phone, check your bank details and even your social security account. They will love you a lot.
You will never know how many lovers you have out there in the world till one morning your smartphone will stop working, your bank account will be empty and what not?
Consequences of chosing an easy to cracj password may be huge. You may loss all your savings. Chose your password wisely.
To help you stay safe Mozilla has released List of 50000 Common Password; all a set of 8 characters.
The accounts using these passwords are already exposed. So you do not get trapped and take a better password here is:
List of 50000 Common Passwords you should never use

Stay Safe
Never share your password with anyoneTake a strong passwordA strong password is which only you knowPassword should be in your head onlyA strong password is combinat…

Team Viewer App Review

Remote working is on the rise.  I worked for clients from Ireland,  Canada,  UK,  UAE etc.  Often my customers were generous enough and intelligent enough and provided me passwords to work. I need password when working on seo or posting on social media. For years I never required a remote desktop sharing app like TeamViewer.
Couple days back I met a prospective client online from Baroda, India,  who was required my services for his eBay shop.  Customer asked me if I have TeamViewer. Because I was not having this luxury at the moment I took a 5 minute leave to download and install which was TeamViewer 13, the very latest version.  I installed the app on my phone and client given me remote access.
The TeamViewer 13 for Android everyone should have to access remote computers. It has awesome neat and clean user interface.  On a scale of 10 I will give TeamViewer 13 Android app 7 points.
What your thoughts do let me know in the comments below. Download TeamViewer