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Digital Marketing Terminology

The new age advertising happens on screens; viz; laptops and mobiles. Smartphone and Internet together fulfills every wish of yours. If you are doing business you need to reach to people’s devices. Often we hear different terms related advertising on internet and sometime found ourselves na├»ve. To help business owners and learners I gathered digital marketing terms from different sources and put those here. Hope you readers will enjoy reading across this page and leverage your knowledge.

Analytics: Also called Web Analytics Tools. This is data analysis based on people’s online behavior for example use of websites on mobile apps. This method is used for improvement of web properties and marketing campaigns.

App (Application): This is a program designed to work on small screens like mobiles and tabs.
Banner Ad: This is form of advertisement, websites and apps display normally display in image format.

Blog: This is very much like an online diary. A blog could be personal or professional or a private blog. With rise of IoT niche blogging is on the rise. Also a blog could be multi niche blog.

Browser: A browser is like driving engine to IoT. This helps us in viewing information on Internet. Firefox, Chrome, Internet Explorer, Safari are some frequently used browsers.

Clickthrough Rate (CTR): This is the number of clicks an ad receive on Internet in comparison to the number of times that page is viewed.

Content: The information available in form text, graphics, video or audio etc.

Conversion or Goal: You need action from your audience on your web properties. This number of times people do an action on your website is called conversion or goal.

Conversion Optimization:
These are tricks to attract visitors on your web pages to achieve your goals.

Conversion Rate: This is the ratio of conversion to visitors.

Cost per Click: The money required to generate a click on a digital ad.

Crawler or Spider:
This is a computer program that help internet surfers in finding the right information.

Desktop: Common term used for Personal Computer or Laptop.

Ecommerce: The trading of goods and services online. Amazon is leader in this field.

Email Marketing: This is method to promote goods and services.

Home Page: The Introductory page of a website through which you know all about it and further can navigate to internal pages.

HTML (Hypertext Markup Language): This is name of computer language web developers to make websites.

Impressions:
The number of times an advertisement is displayed.

Index: This is catalogue of a website used by search engines to render relevant results.

Keyword: This could be word or phrase used by internet searchers to find information. Business can make use of keywords for advertising campaigns.

Landing Page: The first page a website that viewers usually see; this could be home page or a different page.

Link: The text or image clicking on which a visitor navigate to a new page.

Mobile Device: A portable device like smartphone or tablet, capable of connecting to the Internet and running applications.

Natural Listings or Organic Listings Results: These are results from a search engine that are not paid advertisements.

Paid Listings Advertisements: This is method in which digital content owner pay to search engines to display content on search result pages or as suggestions etc.

Pay Per Click (PPC) An advertising method in which advertisers pay for users to click on their ads.

Query or Search Term: The keyword or phrase a user types into a search engine’s search box.

Ranking: A listing’s position on a search engine results page.

Search Engine: This is an internet tool which indexes and returns relevant digital content in response to users’ searches. Some examples of Internet search engines are Google, Bing, Yahoo, DuckDuckGo, Baidu,Yandex etc.

Search Engine Optimization (SEO): The method or presenting content to search engine so it may show the same to user in response to a related search term. SEO of web properties is done to gain organic traffic.

Search Engine Marketing (SEM): This is a method of advertising which help you to bid for your ad to display along with search results for keywords that people are looking for. SEM helps in getting quick traffic and most often used by businesses.

Search Engine Results Page (SERP): This is list of results displayed on search result pages in response to a typed keyword in a search engine.

Session or Visit: The interactions that happen on your website in a given time duration.

Social Media Content: This is terms for shared content on internet.

Social Network: A group of people creating and sharing content.

Traffic Acquisition: The method to attract visitors on a website, mobile app or other web properties.

Unique Visitor: A single visitor to a website in a given period of time.

URL or Uniform Resource Locator: The unique address of a page or digital content on the Internet.

Source: Google Digital Marketing Course, Wikipedia.Org, Dictionary.com

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