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Showing posts from January 3, 2020

How to brand your coaching business

Coaching institutes are one of the significant entity in business world. In India there are cities known for coaching centers like New Delhi, Kolakata, Mumbai, Kota, Trivandrum, Hyderabad, Guwahati, Chandigarh etc. List is huge. In major cities there are top banners those advertise at a very very very large scale. Then  there are mid sized those hire teachers while main boss sits behind the enclosures, then there are individuals who teach self and also hire some teachers basede on requirements. I have seen many coaching centers opening and closing gates in a few months and years. Normally common reasons cited are, students are not coming to us or we have faculty crunch or we don't have advertising budget, not making profits.
If you are going to open a coaching center or already have one its simple you mean to earn money and you need head counts, you need good teacher who work for less pay, this is undeniable fact. But did you ever thought what students need, what parents expect a…