People want to do more in less time. New content is created every second but huge portion of it goes in the drain. An HBS professor once told his class people don 't want to buy a quarter inch drill, they want a quarter inch hole'. Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers. Everyone don't want to read. People love freeness. They want to learn but do not like to get chained. This is one reason we can see online learning is in the boom since its inception. Your goal is to teach your audience effortlessly. Make their lives easy, send them your content in audio. If you have a WordPress blog, download Play for WordPress Plugin Make your blog Listenable. Period!!!