How to write blog post description and why it is so important for good SEO rank? People find your blog posts through Search Engines. For a given search query search robot throws out millions of results. Many scans maximum 2/3 pages of search result to find a product or service. In case if desired results are not met, they hit search for alternate keywords. Search Engine display 3 characteristics of a blog page in search result: 1. Title Headline, 2. Page URL and 3 Search Description.