I have e-commerce website, how do I approach clients; Organic SEO or Paid Campaign Your website is born and its a good thing. You expect more sales for obvious reasons. A website is like a child, it cannot grow overnight. You need to care for it for years and grow with it. Do you send a child to fight for Olympic race, day one? No, right. There are many things involve before a child grow and start running on Olympic track. Of these health is top most contributor. Same is true with your e-commerce site. It's born now. You need to feed it right ingredient. For a website growth and recognition organic SEO holds utmost value. Organic SEO is all about creating right story that may give recognition to your website among audience. A website get this recognition when it's tagged in the right places where your consumers are. You have created a story, you have tagged in right places, eyes are rolling over it, but very less in numbers. This is when paid campaign counts.