I have e-commerce website, how do I approach clients; Organic SEO or Paid Campaign
Your website is born and its a good thing. You expect more sales for obvious reasons.
A website is like a child, it cannot grow overnight. You need to care for it for years and grow with it.
Do you send a child to fight for Olympic race, day one?
No, right. There are many things involve before a child grow and start running on Olympic track. Of these health is top most contributor.
Same is true with your e-commerce site. It's born now. You need to feed it right ingredient.
For a website growth and recognition organic SEO holds utmost value. Organic SEO is all about creating right story that may give recognition to your website among audience. A website get this recognition when it's tagged in the right places where your consumers are.
You have created a story, you have tagged in right places, eyes are rolling over it, but very less in numbers. This is when paid campaign counts. A audience campaign is when you leave your story in the hands of a robot to show it to matching audience.
Paid campaign works like loudspeaker, when you speak loudly, your voice reaches farther, more people listen your story.
Create your story, take it to right place, hold a loudspeaker and start narrating.
For business success SEO and paid reach shall go hand in hand. There is no quick fix for it. And you need to do it continuous. Success never comes overnight. Your website has potential to make you rich and may be a celebrity but you need to work on it with patience.