There are no fixed criteria, how much content is just enough or more than enough to hook your audience to your website pages, blog posts, videos or podcasts? You need to put characters and words in right amount according to appetite of your readers and subject matter. However, one rule is common in every sphere, ‘Say more in less’, if you can do that, your audience will love to hear you, talk to you, and send referrals. In a virgin blog post, Sir Richard Branson questioned the length of a speech and concluded, a speech shall be more like a woman’s skirt, short enough to raise the curiosity and long enough to cover the subject.
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