There are no fixed criteria, how much content is just enough or more than enough to hook your audience to your website pages, blog posts, videos or podcasts? You need to put characters and words in right amount according to appetite of your readers and subject matter. However, one rule is common in every sphere, ‘Say more in less’, if you can do that, your audience will love to hear you, talk to you, and send referrals. In a virgin blog post, Sir Richard Branson questioned the length of a speech and concluded, a speech shall be more like a woman’s skirt, short enough to raise the curiosity and long enough to cover the subject.
Being a content writer, I often meet people, business managers, bloggers, CEO’s and marketers looking for overnight success. They all want one thing excellent content, some know the value of it from experience and others ask as they have it by word and mouth.
Blogs are often published to get business and get more business. I publish two blogs www.careercare.info and this blog (www.dkoffice.in) besides writing for my customers in varied domains. However, I always struggle with one thing and that struggle is constant, ‘How much is enough’ because I expect from my readers who are regular and who come from search engines or social media to read my post and subscribe.
Here is how much of content is too much on Internet?
The Ideal Character Count for Everything on Internet
Twitter Tweets: 71-100 Characters keep those less than 120 however your limit stands at 140
Benefits: Tweets shorter than 100 characters receives 17% more views.
Facebook Posts: 40 Characters
Benefits: Shorter posts receives 86% more engagement
Google Plus Posts: 60 Characters
Benefits: Longer posts are read, +1nd and shared on Google Plus
Paragraphs: 40-55 Character per line
Trick: Keep the opening paragraph per line length shorter, best at 40-55 Character, make the fonts bold or give them some color that is easy on eyes.
Benefits: An ideal paragraph will hook the reader on your page; he / she will click on read more link of your blog. Perhaps he may turn a potential buyer.
#Hashtags: 6 – 10 Characters
Benefits: Shorter #Hashtags are easy to remember and receives more mentions.
Trick: Make your #Hashtag awesome even it happens outside 6.
Email Subject Lines: 28 to 39 Characters
Benefits: Visible email headline leaves an impression that you care for other’s time. From headline only, recipient will know how much important it is and whether to reply immediately or later. If you are too much into email marketing an impressive email subject line is essential. Reason, CEOs and Business Managers are busy people, if they open an email accidentally and found its of no worth often such mails make you to trashcan and your email id is marked as Spam, who cares???
Title Tags: 55 Characters, also called H1 Tag
Benefits: It’s readable. Search engine displays Title Tags from WebPages for a given search query. Anything less than 60 characters is accommodating within search results and readable. Also more than 60 characters will get shortened with an ellipsis.
The Ideal Word Count for Everything on Internet
Blog Headlines: 6 Words
Benefits: Shorter headlines raise the curiosity and lost for longer in human’s memory.
Tip: Include Top 2/3 Keywords in your headline; however, it depends on the variety of post. I count on three: 1. Purpose of Post, 2. Benefits of It and 3. Readers’ concentration to make different permutations and combinations to produce blog post heading.
Linked Post: 16 – 25 words for business and 21 – 25 words per post for marketing
Benefits: Posts receives more likes and shares.
Blog Posts Word Count: 1600 Words
Benefits: Posts that read in 3-6 minutes gets more comments, subscribers and shares.
The Ideal No of Minutes for Everything on Internet
YouTube Videos: 3 Minutes
Podcasts: 22 Minutes
Ted Talk: 18 Minutes
SlideShare: 6 Minutes
Again, I will like to say, there is no fixed criteria, Say More in Less
Data Source: Social Media Today