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Friday, February 16, 2018

3 traits of a digital marketing expert

A digital marketing expert is someone who love to place every product on top of the Pyramid, never afraid of failures,  but a die hard fan of success.
Every digital marketer has own style of working but few things are common for all. Of those few things here are 3 traits of a quality digital marketer that may build your brand.
1. Look to CREATE - It could be anything,  an ebook,  a newsletter, a blog,  a website, or anything that may get few seconds of online audience. You have created a thing. A good digital marketer look for creating things around your product that may get users attention.
2. Love to COMMUNICATE - People want to hear solid noises and not hollow bags. Communication is solely about sending your voice in right pitch.  Medium could be any. Do you know,  what is the reason for success of BBC in India. Specially, 9 PM news, when news ends, the studio broadcast time. And they are doing it since decades. Uncles get good story from news to discuss tomorrow over tea. And everyone listening to Radio know without looking at watch its 9pm means time to bed.
I feels so.  Though every radio station airs time,  but they air time at right time.
3. Like to CONVERT - The success is defined by Mathematics. The ROI of a good digital marketer is conversion. It could be in any form, more traffic,  more downloads, more subscribers,  leads or sells. A good digital marketer is always look for some more.

If you are looking to hire a digital marketing expert, count on the one who is truly hungry for some more numbers.

Thursday, February 15, 2018

What are the best ways to find digital marketing expert

Expert is a truly big thing. Finding one to market your products need loads of ground work. There exists three categories
1. Influencers- These are busy lot,  you always can find one,  but getting their time is pretty difficult.
2. Certified professionals : with the rise of Internet marketing many companies lure candidates to get certification and earn million dollar,  few succeed.
3. Self made professionals:- Those who has learned it as passion or need based or both.
Whether you are hiring No.  1 or not,  definitely No.  2 and No.  3 mentioned above are valuable to you.
When looking for a digital marketing expert,  seek out following qualities
1. Knowledge- Any can speak anywhere,  ask for the bio or portfolio of person you are willing to hire.  See if it truly appeals you.
2. Links of any past work- If available it will great to cross check if the marketer in question can truly create right amount of noise in right places.
3. Ask for a marketing plan- How this marketer can promote your product,  how long it will take when people will truly start recognizing your brand.

Remember,  a real marketer will never promise you Sun,  Moon or Stars.

4. Ask the marketer to sell your product to you.  If the person in question can convince you to buy this product.

5. Allow to ask questions- You are the best person who knows about this product. However the marketer you are intended to hire knows very less. Questions has the power to raise the curiosity. 

There is no marketing without intelligent questions.

A person who asks better questions is the right one to answer better.

Tuesday, February 13, 2018

Play for WordPress makes your blog listenable

People want to do more in less time. New content is created every second but huge portion of it goes in the drain.
An HBS professor once told his class people don't want to buy a quarter inch drill, they want a quarter inch hole'.
Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers.
Everyone don't want to read. People love freeness.  They want to learn but do not like to get chained.  This is one reason we can see online learning is in the boom since its inception.
Your goal is to teach your audience effortlessly. Make their lives easy,  send them your content in audio.
If you have a WordPress blog,  download
Play for WordPress Plugin
Make your blog Listenable.
Period!!!

How many Quora answer shall I write daily

More answers means more popularity,  RIGHT?
I would say,  WRONG!
If you are asking this question I am pretty sure you are looking for lead generation using Quora.
More answers certainly get more links but not more leads.
People want to meet expert who can solve their problem and not someone who create noise only.
Experts speak less,  they do not speak till they cannot conclude a thing superbly. Speaking is one thing but systematic speaking comes with continuous learning,  systematic experiments,  deep thought process and willing to solve a problem.
Solving a problem needs loads of mind work,  without rigorous mental work out you won't give away any answers that may solve a problem.
Take example of Seth Godin,  he writes one blog post a day,  in very limited words and gives lots of learning.
Sir Richard Branson,  LinkedIn Influencer, writes often,  he writes his own blog and sums up things beautifully.
LeoNotenboom writes how to of Windows,  system and security.  His every post solves a computer problem.
All these people can write as many posts as they wish but they write to solve a problem and not for the sake of writing.
Creating massive content is good but creating meaningful content that holds authority is better.
From my observations I can say writing 1 or 2 quora answers daily is sufficient to gain authority.

Thursday, February 8, 2018

Automate with Social Champ

https://www.socialchamp.io/images/promo-img-social.jpg 
Social Media is big thing, and going to be bigger. Marketing companies say, you want to give presence everywhere. I beg to differ,
You want to give presence where your audience are.
So where is you audience.
For me my audience landscape is like this
www.careercare.info For this blog my Indian audience are in Facebook. Reason because I speak about issues like career development, examination related topics etc. Because I am Indian so I can discuss better in context.

Wednesday, January 31, 2018

Cofolios help design interns in getting hired

Are you design Intern and looking for your first job? Submit your Folio now

http://cofolios.com/images/phones.jpg
Cofolios Design App
Cofolios is an app developed by Hasque to help design interns in getting hired. The Cofolios showcase design intern intern portfolios at top tech companies. Employers can see the interns working with a technology company simply by opening Cofolios website. At the time of writing this article its showcasing design interns of Adobe, Amazon, Apple, Intuit, LinkedIn, Twitter, etc. You can get this app from ProductHunt