YOU!!! If you use loads of free apps for productivity, if a phone call is too much costly for you, if buying a license always widen your eyelids more than normal, this is YOU!!! The recent Facebook-Cambridge Analytica incident is much of your story than Facebook. The company Facebook, CEO Mark Zuckerberg and Cambridge Analytica are still getting there ROI. I doubt if Facebook traffic has truly depleted. Many of us read Facebook Users' Data leak news inside Facebook, blog it and share on Facebook, so where is the company on loss??? Personal Privacy Protection is first responsibility of first person, i.e. YOU!!! .