Skip to main content

Posts

Showing posts from December 18, 2025

OneUp Today: Using AI to Make Reddit Outreach More Targeted, Personal, and Measurable

   For indie hackers and solopreneurs, finding early customers is often harder than building the product itself. Reddit can be a strong channel because it is full of niche communities where people openly discuss problems and ask for recommendations. The catch is scale. Manually scanning threads, writing thoughtful replies, following up in DMs, and tracking outcomes quickly turns into hours of daily work, and it is difficult to measure what is actually working. OneUp Today is a marketing automation platform built to reduce that manual workload while keeping the outreach human. It helps founders discover relevant conversations on Reddit, draft personalized responses and DMs in the founder’s own voice, and track what happens after someone clicks a link or replies. Why Reddit Works, and Why It’s Hard Unlike many ad platforms, Reddit is conversation-first. People show intent by describing their pain points in detail. That makes it valuable for early-stage products, es...