For indie hackers and solopreneurs, finding early customers is often
harder than building the product itself. Reddit can be a strong channel
because it is full of niche communities where people openly discuss
problems and ask for recommendations. The catch is scale. Manually
scanning threads, writing thoughtful replies, following up in DMs, and
tracking outcomes quickly turns into hours of daily work, and it is
difficult to measure what is actually working.
OneUp Today is a
marketing automation platform built to reduce that manual workload while
keeping the outreach human. It helps founders discover relevant
conversations on Reddit, draft personalized responses and DMs in the
founder’s own voice, and track what happens after someone clicks a link
or replies.
Why Reddit Works, and Why It’s Hard
Unlike many ad platforms, Reddit is conversation-first. People show intent by describing their pain points in detail. That makes it valuable for early-stage products, especially when founders can respond with real help.
But Reddit communities are also sensitive to spam and
generic promotion. If outreach looks automated, it gets ignored,
downvoted, or reported. Any scalable approach has to protect
authenticity and keep the founder in control.
“AI That Sounds Like You,” Not a Template
OneUp
Today’s core idea is style-adaptive writing. Users provide writing
samples, and the system uses them to mirror tone, vocabulary, and
communication patterns. Instead of filling in a fixed template, the AI
drafts messages that reference specifics from a post and stays
consistent with the user’s voice.
The goal is not to send more
messages. The goal is to help founders have more relevant conversations
with people who are already discussing the problem their product solves.
Two Engagement Paths: Public Credibility and Private Conversations
OneUp Today supports two complementary Reddit workflows: Public replies (credibility-building): Draft replies are generated for relevant threads so founders can contribute useful answers and establish trust in the community. These are saved as drafts for review rather than posted automatically, which helps with quality control and brand safety.
Direct
messages (relationship-building): For users whose posts suggest a
strong fit, the platform drafts personalized DMs that reference the
specific context. This keeps outreach helpful and specific, rather than
promotional.
Campaign Setup and Execution
Campaigns are designed to be straightforward:
- Define targeting: Choose subreddits and keywords aligned with the ideal customer.
- Discover leads: Monitor communities for matching posts and comments.
- Draft messages: Generate suggested replies and DMs.
- Review or scale: Approve drafts manually or enable automation for workflows that have proven reliable.
- Measure outcomes: Track replies, conversations, and conversions.
Measure What Matters
For
new users, a review-first workflow is recommended so founders can
calibrate quality and refine tone. For mature campaigns, optional
automation reduces daily effort while keeping guardrails (for example,
keeping public replies as drafts).
Tracking That Connects Messages to Outcomes
A
major pain point in Reddit outreach is attribution. OneUp Today
includes invite and link tracking to help founders understand what
happens after someone engages. Depending on configuration, this can
include click-through behavior and conversion events, allowing founders
to see which subreddits, keywords, and message styles are actually
producing signups and customers.
(If you publish this on a
third-party site, it’s good to avoid overly precise performance claims
unless you can share verifiable screenshots or a case study. Editors
usually prefer “case study available on request” or “example campaign”
phrasing.)
Beyond Reddit
While Reddit is the flagship workflow, OneUp Today also supports social scheduling for platforms like X, Instagram, and YouTube, with an emphasis on repurposing content while maintaining the user’s writing style. Users can generate posts from prompts, URLs, or development updates (such as GitHub commits), then schedule or publish immediately.
OneUp Today is a marketing automation platform for indie hackers and creators. It combines Reddit lead discovery, AI-assisted message drafting, social scheduling, and conversion tracking in one dashboard. Learn more at oneup.today.
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