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Why to hire human copywriter when AI can do the job

Good question, that many many many zombies throw at me when I discuss Copywriting. Of course Copywriting is not for zombies. If you are a person or company who has hired a Copywriter to make money then do not hire. Your goal is survival and not zoom or use change as an opportunity. Your question is pretty similar: why drink water when I have sweetlime tree in the backyard and a juicer in the kitchen.


However, if you are a professional, business person, company or someone looking to make a change then a Copywriter is worth hiring. Why?


If you are a beginner and truly stuck between thoughts of hiring a writer or going with AI, my suggestion is Go with both. Chose a human to use tools, chose a Copywriter to write and encourage him to use AI in creating copy. AI connects you with libraries worldwide and presents data in certain formats. It cannot add human touch. AI can not differentiate between good and bad, AI does not know who is your audience. A Copywriter can seek help from AI to fetch data, analyze it, and then put his own perspective in place. AI is a wonderful tool to help you in day to day tasks, however AI can not measure how much is too much, this is where human centric approach matters.


A Copywriter is someone who is never satisfied with own work, he will strive to write a better copy the next day. My favourite phrase is better work next time. Sometimes, team members think I am saying, put less effort, no,  mean to say, put your best efforts so next time you can get better with work.


AI is always satisfied with its work, whatever you ask, it will deliver you and now something extra. To get something extra, to present an appealing copy, so your audiences know there is a human involvement behind this product and I can trust it, companies need to hire copywriters, yes, AI will assist your copy writer to make better copy. Strive for the better, Hack Gaps.


Automation is good, so is AI. This is an opportunity to leave easy tasks for AI and let the  human mind strive to make more good things. Instead of being stuck between to hire a copywriter or not to hire, go for hiring, encourage use of AI in Copywriting, use more of AI in temporary stuff however use more of human brain in permanent stuff.

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