Single page website? Not a bad idea. May be you want to sell your products online. You can not write too much as you are too busy in creating and modifying your product. And you need to travel a lot for promotions.
Outsourcing could be one of the answer but if your budget is tight then hiring a freelancer may drain your money. And writing regular blog post would be tough. In such a situation one page website can serve the purpose. It will be easy to update especially if its cms based may be like wordpress for example.
Its one page website with simple product picture, detailed description, ways to order and customer review. You are not tech savvy and don't want to invest too much on website's geeky things. One page is enough for you. Its doable, but without traffic how will you generate online sales. That is the question right?
I said quality traffic that converts and make your bank account numbers increase. After all you mean sales.
Its a good idea that you want to focus on your product so let it be.
Generating online leads is important. Customers are too busy to visit a shop today. They prefer to order online. But how, here we go into deeper details...
Find your tribe: Look for people online who sell a similar product. Know where are other sellers. Follow Guy Kawasaki I am sure you will learn from him. More about Guy at https://guykawasaki.com/
Find your related tribe: What other key things your customer might be using. And from where they get those. Know those sellers market place. And if your website is based on something like wordpress you can always get a plugin to make the task easier. Go for paid versions.
Minimize your market: World is too big, customers are everywhere. Identify your geography and make an impact.
Look customers foot prints online: Where your potential customer might be in online space. Is it Canva or Substack or medium. Make a hunt.
Find the quality crowd: You can not offer modular kitchen design to people living pay check to pay check. Know your customers profile well and profile of other sellers too.
Give your presence: When you know where are your customers be there. But limit your time. 20 minutes are not less.
Do not ask to buy: Interaction matters. Never ask anyone to buy your unique product. Interact with them. Solve their problems in your capacity. John Doerr the author of Measure What Matters coached many companies across United States Google is one of them. More details at https://www.whatmatters.com/
Build authority. Your personal branding will increase your website traffic.
Spend on advertising: Advertise your product online. If you have budget hire an expert and put genuine expectations. Tell your ad agency your target. Find few of those and hire one that you feel can meet the deadlines. Try couple of those before selecting the potential one. Or begin with Google Ads https://ads.google.com/
Patience is the key: You took years and spend your savings to build that unique product. Online Brand Reputation will take sometime to grow.
Fulfill Commitments: When you have a product that is unique and can solve problems of others sales will grow. Give what you offer.
Create a FAQ (Frequently Asked Section) on your single page website: Address Important Questions, think what questions your users may have about your product, pen down those and give answers.
Invite new questions: A potential customer may have a different question which you may not have answered in FAQs section. Within the FAQ section itself create a simple contact form to submit a new question. Make sure its reaching to email and auto responder is on for all such request. That will help. Your potential client will be rejoiced to know that reply will come soon.
Create a Site Indices: Display Site Menu on the most visible position. This way a site visitor will know how your website will help.
Work on your product continuously. Multiply its value 10x every year.
How? Read here https://www.whatmatters.com/
Potential customers to buy chocolates are kids.
Who is your potential customer?
SEO optimize your single page website
I suppose you are using a website builder to build your single page website. Most of the website builders comes with seo features. So anyone can make use of it without much knowledge of html codes. Make sure that you are using everything useful provided by website builder app. Put things rightly. Never suppose this thing may be of less importance.
Security Matters. Use JetPack https://jetpack.com/
Know your website sections. All features those appear on your one page website are small sections. Optimize all those. Optimize for customers, optimize for domain and host servers and optimize for search engines.
Anything that is visible on your website and any feature provide by website builder app that you are using like a micro section of your single page website. Optimize them all.
Optimization means put things in right ways.
Let me tell you with an example. Some people do not make proper file names when storing data in computers. Next when they look back after long to find a file they simply don't get where the file is stored. Many people don't put things in proper place, next they end up searching for it hours.
Search Engines and People who search for your product or services are strangers to you. Your single page website is a place. Search engine is like a Sales Girl. And I am afraid now of Larry Page
Are you putting outside link on your website
Is there a link on your website or text that may take your client or search engine out of your website?
If there is, optimize it, even if it belongs to you. For example, customer decides to make a call, from internet customer can come anytime of the day. When you can't take it right away, for those moments, turn on auto responder. USE AI
Quality traffic comes from optimization. To me optimization means doing small things right.
SEO Tools or No Tools for a Single Page Website
Website builders comes with SEO features. It depends on you whether to use a tool or not. If you can do quality keyword research and gather people's problems then perhaps you can do away with seo tools. However, if you use it will give you some extra advice. May be an SEO tool can tell you about a problem your customers are looking and you are completely unaware. Best SEO tool is you however making a mix of human intelligence with an seo tool will be a better idea. Which tool that's up to you. I am not sponsoring anyone. Use a reputed one to that you can trust.
Connect your single page website to Google Analytics (List of Google Products for Business)
Its a great tool to know online search behavior of your potential clients. You will be better able to short list your client zone and address your customers issues as well. Suppose you want to serve to customers from Zone A, however, analytics shows website traffic from Zone A, Zone B and Zone C. Now you can decide on two things, how to bring more traffic from Zone A or how to service to customers searching from Zone C. Analytics tell you many things. If not daily then at least look weekly in GA analysis and implement some strategies on your single page website.
I am not talking about A single page website with multiple pages here. Its about 1 (One) Page. I looked into Google search and find many related articles. To your surprise, at first I started writing this article just because idea stuck in mind. I suppose you have only one page.
Display your profile on single page website
Reveal yourself, you can do in few words too. People want to know the creator. It build trust. Every web searcher is not certainly a client but you may get some recommendations. Also its easy way to build your network, in fact first step. How much you reveal is not important but how you do matters. Optimize.
Let your website speak to your visitors
One of the ways is to allow your visitors ask questions. You need conversions too. Here you can use good mix of automation. Read my article Automation for Online Business Branding: Good or Bad
How many micro sections will be good on a single page website
As i said above, I am talking about just a One Page Website here. In fact I never know if someone somewhere has already talked about this. But if I have to create a Single Page Website I will limit micros sections to maximum 7 (Seven). Be minimalist; do more in less.
Tools for Single Page website Creation and Traffic Pull
There are many tools. Without intensive review that I do myself, I never recommend any tool. Through out the day I use many of those. For example this blog I am publishing on Google Blogger so I can recommend based on if I know what you to do with the help of blogger. However, you can read my article for help List of Google Products for Business
Size of Webpage for Single Page Website
Do not make the mistake of creating very heavy page. There are optimization tools for everything that you need to embed on your single page web property. Traffic will come for every keyword and phrase. Servers comes with their own limitations. Also page load will depend on the type of instrument your potential customers use to open your website link. Be minimalist.
Do SEO for Search Engines: Write a clear title and keep title length sufficiently long but short enough. Use less help verbs to write title. Search Engine Robots work on binary systems. Indeed search engines are smart but the longer the title the more the work for robot. Secondly, page title is linked to search results clicking which a user will find your page. Therefore page title will be meaningful so a web surfer can understand your website is about what.
Write Proper Description: Below search title comes description in search results. Though search engines have nothing to do with description but looking on it a user will know in brief about your product and services.
Keywords / Tags / Labels: Generally these make alternate ways to get find your website by search engines. Be particular, do not overfill. If you are doubtful better not to use a keyword. These are strong signals that search engine uses to expand your reach. Be wise in Keyword decisions.
Here is help article How to create good title and search snippets (Credit Google Search Central)
Optimize Every Micro Section: Optimize for both search engine and user. Your website will be good web property to hang out for search robots and page crawlers. If its optimized both will love to stay on your page take everything out of it. Just one mistake and both will tend leave your website. Be minimalist. Say less in more loudly and clearly.
Give download: Create details about your product and give download link. Its on user whether they want to keep information in local system or bookmark your site.
Update Your Website Regularly: Sounds tricky? Not really. I can tell at least 10 methods to update your one page website regularly if not daily then at least weekly or bi-weekly.
Let me tell you one, I am sure you will like it.
Here, I am supposing your are displaying your product logo top mid of home page. Festivals often comes in any society. Suppose today is festival X and next Month is Festival Z. Create a Carbon Copy of your logo and embed the greetings below it. World is not short of festivals.
However, when doing so make sure your message will make both website visitors and search engines happy.
Optimize ..... Optimize ...... Optimize.....
Optimization is like essence its small part of whole web property but without essence websites under perform.
Quality web architecture with right mix of smart tools and presentation is the key to get traffic on a single page website. Indeed its mandatory for any website.
Optimize your Single Page Website for Every Screen Size: People surf the web on different screen sizes. Enable your website for best viewing on any device and screen size. If you are using graphics and videos optimize them separately for all screen sizes.
Submit A Site Map: Submit site map to search engines. Normally website builders do it automatically. Check and Submit.
Greet your audience: Any method is cool to greet; text, graphics, videos that is your choice. A greeting message on your website will make them important. One word, statement, one symbol and they will be convinced to connect to you. Count of Copywriting. If you are not a copywriter hire one.
Do not become panicky for sales: Most panicked sale persons are those whose products has no value. Telling your audience and making a request to give it a try is completely fine. But do not over do. If your product is really valuable people will buy it.
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