Skip to main content

What is SEO, Why SEO and What Not in SEO

What is SEO you can find millions of web pages across web. Here in this article i will try my best to give you some juice of my 10 years SEO experience.

SEO or Search Engine Optimization is overrated in past few years. Webmasters are in the rat race of earning quick bucks from affiliate programs either by choice or by compulsion and hence they are forced to try any hooks and crooks to keep site on top of search results.
Social Media sites like Facebook, Twitter has got momentum mainly because of SEO as one reason. Today there are CEOs and Work managers who appoints to wall posting on Facebook if you have 10000 friends. You are paid to post on forums and Social Media Marketing and Forum Posting are new job avenues.

After all SEO seems a must to-do list to everyone. Good SEO means good business. Meanwhile in the rat race of SEO so many times we tend to forget about content and context. In the content writing industry many numbers of times during work I came across curies when webmasters demands to write article on things like how to dump egg skin into bin?

Such demands arises to submit articles in article directories, they promise you huge empire at cheap prices, without bothering users interests. Today anyone and everyone in the industry is ready to write how to do a by pass surgery at home simply for the sake of SEO so his / her pharma business records more sell. This is the height of SEO when one is not even a pharmacist but writes around a surgeon’s task.

A solid example of overdoing SEO is, Google has stopped considering Mets Description and Meta Keywords for search engine ranking. These were the two html attributes where people were doing extra SEO. The bad site of overdoing SEO was users dissatisfaction from Google search results. Now Google only consider Meta Title Keywords and this make sense for users.

I am not against SEO; SEO is important for your site and to grow your business but how much?

In answer to this question I will say, Do Not Do Search Engine Optimization, Indeed Do Optimization.

Oftentimes for producing SEO rich urls web producers stuff unnecessary keywords within content, this invites users’ distraction. Optimization stands for selection of best elements and not all always. Content writers and editors are asked to stuff all related keywords in the content pages for the sake of SEO. When such content presented to user he turns into a confused audience instead of a fan of your website or blog.

Optimization is like doing your bed or cooking a meal. We all know how bad food taste when a little extra salt added to it. Same is with SEO, overdoing SEO means giving much importance to one feature and ignoring other.

For better optimization it important to give adequate focus to everything related to website content or blog.

Remember do not do search engine optimization rater do optimization.

Kindly give your input regarding SEO thoughts through comment box. Thanks for reading this article.

Comments

Popular posts from this blog

Excellence vs Perfection

There is huge confusion between excellence and perfection. Both are rewarding but...
Perfection has limitations, you can not make anything perfect above 100 marks. This is where either you beat the competition or get beaten. Normally both happens. Excellence is about achieving 100%. You can achieve 100 marks in a given task at that point you may argue that here I achieved full percentage. But analogy says, you have achieved it about the task and not around the task. When you strive to achieve around the task there is no upper limit. For example an student may get 100 out of 100 marks in a given examination does that mean he / she 100 perfect in all those topics around what questions were asked or as that employ that there is no one out there in the world who knows better than the student who have faced an examination. This is why governments take Essay test before selecting you for a given post.
In companies awards are given to best employees do you know why? So other employees try b…

Why landing page is a must for your blog

Convert … Convert … Convert…

If you are not converting your blog traffic, if your audiences are not asking you to write more and if they are not downloading your ebooks, then you are not blogging it right. Without conversion blogging is purposeless.

Blogging is most popular means of saying your words to public, getting attention and generating leads. Often many bloggers fail in converting traffic; sometimes they do not create a landing page or do it very casually. Result; very low level of conversion or none at all. Half of the bloggers are a fail because of purpose less blogging.

9 must contract clauses for freelancers

Freelancers are supposed like a machine that never get tired, do not have own life. Majority of business managers deals freelancers like that. They all are not wrong. For them what important is your work, they do not have human connection with you. Its directly give and take relationship. However, as a freelancer when you are about to sign a contract must include these points in your contract clause. If you client is serving a contract clause request to include these points in the clause.

1. Work description
Make a detailed work description point wise. What you will do. Best way to draft is listen your client and make sharp pointed notes. So your client and take agreement. Include this in the contract clause. This way you will delivery exactly what was asked not more not less. Also this will save you from trouble when a client suddenly want to change everything or seek to do more.