Skip to main content

What is SEO, Why SEO and What Not in SEO

What is SEO you can find millions of web pages across web. Here in this article i will try my best to give you some juice of my 10 years SEO experience.

SEO or Search Engine Optimization is overrated in past few years. Webmasters are in the rat race of earning quick bucks from affiliate programs either by choice or by compulsion and hence they are forced to try any hooks and crooks to keep site on top of search results.
Social Media sites like Facebook, Twitter has got momentum mainly because of SEO as one reason. Today there are CEOs and Work managers who appoints to wall posting on Facebook if you have 10000 friends. You are paid to post on forums and Social Media Marketing and Forum Posting are new job avenues.

After all SEO seems a must to-do list to everyone. Good SEO means good business. Meanwhile in the rat race of SEO so many times we tend to forget about content and context. In the content writing industry many numbers of times during work I came across curies when webmasters demands to write article on things like how to dump egg skin into bin?

Such demands arises to submit articles in article directories, they promise you huge empire at cheap prices, without bothering users interests. Today anyone and everyone in the industry is ready to write how to do a by pass surgery at home simply for the sake of SEO so his / her pharma business records more sell. This is the height of SEO when one is not even a pharmacist but writes around a surgeon’s task.

A solid example of overdoing SEO is, Google has stopped considering Mets Description and Meta Keywords for search engine ranking. These were the two html attributes where people were doing extra SEO. The bad site of overdoing SEO was users dissatisfaction from Google search results. Now Google only consider Meta Title Keywords and this make sense for users.

I am not against SEO; SEO is important for your site and to grow your business but how much?

In answer to this question I will say, Do Not Do Search Engine Optimization, Indeed Do Optimization.

Oftentimes for producing SEO rich urls web producers stuff unnecessary keywords within content, this invites users’ distraction. Optimization stands for selection of best elements and not all always. Content writers and editors are asked to stuff all related keywords in the content pages for the sake of SEO. When such content presented to user he turns into a confused audience instead of a fan of your website or blog.

Optimization is like doing your bed or cooking a meal. We all know how bad food taste when a little extra salt added to it. Same is with SEO, overdoing SEO means giving much importance to one feature and ignoring other.

For better optimization it important to give adequate focus to everything related to website content or blog.

Remember do not do search engine optimization rater do optimization.

Kindly give your input regarding SEO thoughts through comment box. Thanks for reading this article.

Comments

Popular posts from this blog

Build your brand with respect

"Respect is a thing that you wear round the clock. Whether you are at home, you are in office or simply you are doing nothing under silent skies. Respect is earned, you cannot trade respect for something money, power or social connections. Respect is built slowly; it's a byproduct of learning. Learn, learn, learn." Businesses are built around humans. Many personal brands come and join hands together to build that big brand which makes a difference and makes people's lives better. Many personal brands when joined with due respect build a great product, it could be anything towards any direction and it adds values. Take any example from any sphere of life, personal, professional or business and you will find that that big name that earned this much level of respect was backed by so many personal brands, so many helping hands, so many people in small and big capacities. Business branding is not only about catchy punchlines, lively graphics and number of connections. Of c...

6 Skills you need for successful blogging

Many small things when put together grow big. Nothing is born big. Small things has the power to grow its natural arrangement. Ever heard a newborn weight 60 kilos, atleast not in humans, right? If you are planning to start a blog you need couple of skills I am describing here. 1. Coding skills: Whatever platform you chose,  even a complete automatic platform,  for making your blog successful you need to understand codes. 2. Interaction design: Do you spend time in a dirty place? No,  never, right?  Audience will like to flip through your blog if it's fun to engage and not a boring bundle. 3. Writing skills: Whatever niche you chose,  good writing essential for a blog.  It's same like good air is essential for living beings. 4. SEO skills: You need to right amount of keywords in right permutation and combination. Know what people search and tell search engine through tags,  description and URL. Search engine can serve only when you will tell it. S...

What you need to become a content writer

Content writing is a vast field and you can hope it diminish so soon. There are many tools that help you in writing content but no tool work like a human writer does. As a content writer you have many challenges and biggest of these is to survive in the job market. New products are coming everyday, new companies are coming everyday and hence new demands are coming everyday. I have seen an era in which SEO content gained much much much popularity and now suddenly SEO noise has a break. In recent times its AI, take help from AI to write content is the suggestion often comes from company owners and work managers. They need fast spun content of course for least possible cost. However, one thing is far sure, these are not the people looking to play long term goal. They are in the market for short period of time. If you are a content writer, whether already working or the new one one and looking to build your brand, your personal brand then you need to build ties with the employers those are...