Skip to main content

Why blog post description matters in SEO?

How to write blog post description and why it is so important for good SEO rank?

People find your blog posts through Search Engines. For a given search query search robot throws out millions of results. Many scans maximum 2/3 pages of search result to find a product or service. In case if desired results are not met, they hit search for alternate keywords.

Search Engine display 3 characteristics of a blog page in search result: 1. Title Headline, 2. Page URL and 3 Search Description.

Title Headline is the first thing that anybody notices. You must keep title heading for every blog post with 45 to 55 Character Limits or maximum 65. Search display limited numbers of characters of a blog heading. Title should be precise and within certain words, so as to caught readers’ attention. Title is a phrase made of most primary keyword for any blog post.

Now the problem is, there are many results available on the same search page, at least 10. Heading is similar in most of the cases but Different pages may have different approach of discussion. How a searcher know what is laying inside those search result links. This is bigger issue when a blog post is about most common topic on internet. At this point Description Comes handy, which appears on search result below the website url correspond to a web page heading at No. 3. Reading description, a person may find appropriate link.

Write a short description about your blog post in 150 characters. Do not stuff unnecessary keywords in description field. Tell in few words, this blog post is about what? To add keywords, related a blog post make use of Tag Field..

Oftentimes bloggers stuff keywords in hope of getting higher rank on search engines. What happen exactly is, for some days / months pages stay on top and then starts disappearing. Either audiences bypass such page in confusion or close page as soon as it load. The latter action decrease the time spend by a prospect on your website site and bounce back rate. Search engine rank such pages less worthy. An unhappy customer means unhappy search engine.

Write blog post tile precisely.
Write description about posts accurately.
Include top keyword in post title field; make phrase out of it.
Remember, audiences do not land on your website searching for a keyword. They search something related to it.
Do not stuff many Keywords in the Title Field. Indeed show clearly what it is all about.
In the description field mention as much clearly as you can about post page / material.

Remember, nobody likes to get fooled not your customers. Less precise title and description for a blog post web page is bound to attract Customers’ wrath in one form or the other.

Comments

Popular posts from this blog

Work hard but when

Work hardThose are two words I grew listening with As a young kid I used to think should I go forest and cut some tree branches, or like my Grandpa graze some cattle or like that uncle go farm. And if work hard is the key why not my dad go forest so we can buy and fly an airplane. Perhaps small children think like that and think much freely, don't know though but I was like that. Airplane dream never realized and when I joined a company I was told we want to be number 1. I didn't nodded even, just learnt CEO want to take company to No. 1 position, somewhere deep down I took that as a challenge. The inner me knows I have an opportunity to invest resources and grow. I am in habit of enjoying my task so no big deal, I know I can try my best to work my way, results are not in my hands. What I can do is called work. And being a physics student i know when we multiply force to distance we get work done. That work could be hilarious, why not, laughing gas is there a result of work done by …

How to Customize Blog Post URL in Blogger

Here is great news for blogger who publishes blog on blogspot blog. Now you can customize your blogger blog post URL very much in same way it was available for wordpress blog publishers. Till now your blogger blog post title was turning into your post URL, but now google has gone an extra mile to fetch you some SEO juice. The facility is available via blogger in draft and not through usual blogger panel. Hope the full version will be rolled out soon. To post a blog post in with customized post url you can log on to draft.blogger.com

Why small blogger fails

If you are blogging solo,Focus on your niche and stick to it.Read a lot.Research.Go library, subscribe to ebooks.Listen to experts.Ask many questions.Take many questions from your readers.Be open to critics.Solve problems.Write what you know, references are a must.Do not try to be like someone. Be your own-self.Post regularly.Be realisticSet tough goalsFocus on quality not quantity.Know your market and be there.Advertise your blog.Revise old posts.Work on UI/UX.Write better next day.Be open to change with time. Fail everyday, learn everyday. Failure is when you do not learn from previous day, if you are learning and getting better day by day you are on the right path. Do not make mistake of aiming too high, instead take small steps.