Skip to main content

Why blog post description matters in SEO?

How to write blog post description and why it is so important for good SEO rank?

People find your blog posts through Search Engines. For a given search query search robot throws out millions of results. Many scans maximum 2/3 pages of search result to find a product or service. In case if desired results are not met, they hit search for alternate keywords.

Search Engine display 3 characteristics of a blog page in search result: 1. Title Headline, 2. Page URL and 3 Search Description.

Title Headline is the first thing that anybody notices. You must keep title heading for every blog post with 45 to 55 Character Limits or maximum 65. Search display limited numbers of characters of a blog heading. Title should be precise and within certain words, so as to caught readers’ attention. Title is a phrase made of most primary keyword for any blog post.

Now the problem is, there are many results available on the same search page, at least 10. Heading is similar in most of the cases but Different pages may have different approach of discussion. How a searcher know what is laying inside those search result links. This is bigger issue when a blog post is about most common topic on internet. At this point Description Comes handy, which appears on search result below the website url correspond to a web page heading at No. 3. Reading description, a person may find appropriate link.

Write a short description about your blog post in 150 characters. Do not stuff unnecessary keywords in description field. Tell in few words, this blog post is about what? To add keywords, related a blog post make use of Tag Field..

Oftentimes bloggers stuff keywords in hope of getting higher rank on search engines. What happen exactly is, for some days / months pages stay on top and then starts disappearing. Either audiences bypass such page in confusion or close page as soon as it load. The latter action decrease the time spend by a prospect on your website site and bounce back rate. Search engine rank such pages less worthy. An unhappy customer means unhappy search engine.

Write blog post tile precisely.
Write description about posts accurately.
Include top keyword in post title field; make phrase out of it.
Remember, audiences do not land on your website searching for a keyword. They search something related to it.
Do not stuff many Keywords in the Title Field. Indeed show clearly what it is all about.
In the description field mention as much clearly as you can about post page / material.

Remember, nobody likes to get fooled not your customers. Less precise title and description for a blog post web page is bound to attract Customers’ wrath in one form or the other.

Comments

Popular posts from this blog

How to get quality traffic on a single page website that converts

Single page website? Not a bad idea. May be you want to sell your products online. You can not write too much as you are too busy in creating and modifying your product. And you need to travel a lot for promotions. Outsourcing could be one of the answer but if your budget is tight then hiring a freelancer may drain your money. And writing regular blog post would be tough. In such a situation one page website can serve the purpose. It will be easy to update especially if its cms based may be like wordpress for example. Its one page website with simple product picture, detailed description, ways to order and customer review. You are not tech savvy and don't want to invest too much on website's geeky things. One page is enough for you. Its doable, but without traffic how will you generate online sales. That is the question right? I said quality traffic that converts and make your bank account numbers increase. After all you mean sales. Its a good idea that you want to focus on you...

Yours Truly going to be Jobless 00:00:00 Hours New Year Day

 Come January 1, 2026 and I will be without work. Indeed I was working on a Contractual Basis since 2007, however, role was like permanent. There was no need to look for more customers, irrespective of earning, managing multiple clients is not so easy, so I can work properly, I managed my lifestyle within available resources. I need a job to sustain living, rent comes first? Are you Hiring? Please feel free to send your detailed requirements to my email DK@DKOffice.in You can count on me for: Copywriting, Content Writing, SEO Writing, Social Media Post Writing, Content Revision, Academic Writing, Course Creation, Editing, Proofreading, Staff Training (if you have a bunch of people I can provide writing classes); and growth. I can build your company from scratch, can revive it, boost sales by implementing OKRs. My OKRs are simple Learning by Doing Approach. Ready to work without pay on Equity Share Basis with terms and conditions mutually agreed upon. Please feel free to discuss if ...

Move out or move on,

 when no option is left? Students of Mathematics knows that every problem has a solution; and, even no solution is a solution. You do not need to be a Mathematician to accept this. The thoughts I am going to say here are outcome of a hard learning out of my personal life (details not needed) but this relates to business as well. Starting a business is first step but to take it to next level needs significant efforts. 3M = Money, Mind, Mass: you need to put in right proportion, at right time, at right places to keep it going. Often you succeed. However there is always a possibility of unknown. This unknown could be small, medium, big or giant to stop you. And unfortunately when everything is going fine and you are near to achieve your targets you meet this unknown, the giant: a situation when everything is going good but all of a sudden everything put on a halt with a massive jerk. You are in a situation where nothing in your hand, you think why this has happened to you, where you n...