DKOffice.in: Business Branding Productivity

  Social Media is big thing, and going to be bigger. Marketing companies say, you want to give presence everywhere. I beg to differ, You want to give presence where your audience are. So where is you audience. For me my audience landscape is like this www.careercare.info For this blog my Indian audience are in Facebook. Reason because I speak about issues like career development, examination related topics etc. Because I am Indian so I can discuss better in context.

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The information  when travel a longer route lost in Information.  There is a huge difference when an event is observed from the within and outside.  There is (mis)information overload.  Everyone is running behind publishing more stories so to get more views. There is nothing wrong in publishing more stories but media should be responsible.  A journalist job is like a community doctor.  There is phrase in journalism profession that a journalist can postmortem the news. However for the sake of creating more content media houses forgot the responsibility. Companies like Google,  Facebook,  Microsoft already started punishing bad journalism, fake stories.  However,  this is not enough if insiders voices won't come out and heard. Google has taken steps in this direction.  So voices can be heard from within,  company has launched Bulletin App. You can download Google Bulletin App from app store and start publishing hyperlocal stories of your community. Currently the app works in fo