People want to do more in less time. New content is created every second but huge portion of it goes in the drain.
An HBS professor once told his class people don't want to buy a quarter inch drill, they want a quarter inch hole'.
Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers.
Everyone don't want to read. People love freeness. They want to learn but do not like to get chained. This is one reason we can see online learning is in the boom since its inception.
Your goal is to teach your audience effortlessly. Make their lives easy, send them your content in audio.
If you have a WordPress blog, download
Play for WordPress Plugin
Make your blog Listenable.
Period!!!
Branding is not just a word; in one line i would define it as branding (b) = efforts (e) x trust (t). To say its very simple in practice its not easy. Building mountain high trust need seamless efforts. To establish a brand, it take generations, and demolish it take nothing more than fraction of a second and bad intents. In this side of world TATA is a brand, it represents not only an industry logo but also when you seen it somewhere on the walls, in back of your mind you know what TATA stands for. IBM, who don't, Virgin who don't wana fly, those are big big, truly big not only in terms of market share but the space these companies has gotten in the hearts of people is really really deep. If you are going to start a business and looking to build something be ready with enough of fuel to put efforts and win trust. Be trusted like TATA. If you are looking to get your business domain name looking for something awesome i would like to inform you every name is awesome. Its you who...
Comments