People want to do more in less time. New content is created every second but huge portion of it goes in the drain.
An HBS professor once told his class people don't want to buy a quarter inch drill, they want a quarter inch hole'.
Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers.
Everyone don't want to read. People love freeness. They want to learn but do not like to get chained. This is one reason we can see online learning is in the boom since its inception.
Your goal is to teach your audience effortlessly. Make their lives easy, send them your content in audio.
If you have a WordPress blog, download
Play for WordPress Plugin
Make your blog Listenable.
Period!!!
Are you a blogger like me who use blogger.com free CMS to write blog posts? Well, writing a permalink is as important as putting water to boil in a kettle over flame for making a cup of coffee. It tastes great when water heats up till accurate temperature. Permalink is like appropriate flame to heat up water for making a cup of coffee. By definition, a permalink is the link url of a webpage that audience refer to others and put on a web page for reference. This is the same page url that displays on the address bar in a web browser. Once a permalink is created, you can never change it. If you will change it the reference url put by others across internet for your page simply will result in an error page, and nobody want to see error page. Search engine ranks negatively such websites and blogs that have error pages. In other words (SEO Terms) it’s called broken link. Search Engine hates broken links.
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