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Get .app

Download my app from play store. Download my app on ios? Ok I will. 
This era is going to change completely with the rollout of DOT APP / .app tld. Now you only need to tell download my app.... That means yourname.app
Your audience don't need anymore to search for app inside play store or iOS app library.
World is going global, everyone need to have presence over internet. Many businesses are going there, spending thousands of dollars. But what matters is findability. If you are not findable on internet nobody will buy your product, for sure or you will loss a massive market share. 
There is huge crowd of websites and web applications waiting for first customer / first lead to materialize. Information highway is hugely crowded and full of lucrative offers. Every marketer is tirelessly telling, why this product is best. Recommendations are not often turning into leads simply because there is too much noise.
In such a scenario when customer is truly confused due to information overload, perhaps a .app domain is right for you.
Small screen devices has nearly paralyzed websites. User want a thing on a tap instead of searching for it.
Many Tlds came over past decades, but when you tell a website name to someone he / she often think its a .com
If you do not have a .com you have to tell and perhaps repeat your words and ensure that the audience has taken in what you told, if its a dot info or dot net or country level tld like this website hosted at .in

Same goes true with app. Google's app store has already made a psychology in people to search in android devices for apps. However, that psychology is still not pretty deep because user need to search for it. They want something more quickly. 
Therefore chances are .app extension will work good for your business in coming years. How soon it get popularity in the market place can't be said. But may be in coming 2 year or may be 5 years down the line when you will tell someone download my app he or she will take your name as your name.app

If you are a business or professional service provider Get.App
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Get.App Registering .app domain is like registering any other dot com domain. However, at present very few registrar offer it.
Here is list of .app domain registrars

101domain1API (Hexonet)Communigal Communications (Galcomm)EnCircaEntorno DigitalGandiGoDaddy.comGoogle DomainsLedl.net GmbH (Domaintechnik)MarkMonitorName.comNamecamp (yay.com)NamechNameWeb (bNamed)PorkbunSafeNamesSecuraSoluciones Corporativas IP (Don Dominio)Super Registry (Rebel)UniregistrarVariomediaWebnames.ca1&1 InternetAscio Technologies ()NetNames)BB Online UKBlacknight Internet SolutionsBrandmaBrandsightCorehubCSC Corporate DomainsCSL Computer Service Langenbach (joker.com)Domain Cost ClubDomain ResearchDomain The Net TechnologiesDynadotEuroDNSFocus IP, Inc. (AppDetex)Gransy (Regtons)Hosting Concepts (Openprovider)Key-Systems (DomainDiscount24)LexsynergyMarcaria.comNetimNom-IQ Limited (Com Laude)PSI-USA, Inc. (Domain Robot/InternetX)Realtime RegisterRegional Network Information Center, JSC (RU-CENTER)SafeBran…