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Why blog post description matters in SEO?

How to write blog post description and why it is so important for good SEO rank? People find your blog posts through Search Engines. For a given search query search robot throws out millions of results. Many scans maximum 2/3 pages of search result to find a product or service. In case if desired results are not met, they hit search for alternate keywords. Search Engine display 3 characteristics of a blog page in search result: 1. Title Headline, 2. Page URL and 3 Search Description.

Richard Branson announces unlimited holidays to Virgin's employees

Headline first appears to me via Entrepreneur.com. The Staff Writer EntMagazine,  Geoff Weiss   in his news story opens this way: "If the 9-to-5 workweek is a paradigm of the past, then why do so many businesses still cling to outdated vacation policies? That is the question posed by Richard Branson in an excerpt from his new book, The Virgin Way, where the billionaire announces that staffers at Virgin’s U.S. and United Kingdom  headquarters will now receive unlimited vacation time -- provided, of course, that they get their work done."