What makes a good article headline

Headline is first thing that people see in search results. A good headline for any type of blog post or article or may be a landing page is that clearly tell reader how the content in this webpage will help you. For example in this blog post I write title / headline as 'What make a good headline'.

I did search for the key phrase attention grabbing headline and there are innumerable article around same in different  ways. Purpose of all those articles is same to get viewership. My purpose is also same. I would expect that someone read this article and then contact me to write for her brand.

If I have not written this article here for my small readership base then too there is plenty of that available over internet.

This is why I decided to put it my ways, what I think about a good headline.

• A good headline should be small enough such that it can be read in a fraction of a second.
• It must not contain to many helping verbs and special characters.
• Only meaningful special characters can make part of your headline.
• Follow the rules of Google SEO to write your headlines.
• Headline fonts should not be boring but not too creative either if you are not a designer.

Similar rules follows for writing sub heading. Though you can add much freely subheading in your articles or blog posts but create sub heading when its truly needed.

Headline could be 1 letter or 1 word or may be couple of words but it should raise some emotion. Headline brings many people on your article. No matter how nicely an article is written majority web surfers will overlook if headline is not attention grabbing.

Be cautions, do not copy others, give in your article what headline promise, give more. If your article is not valuable then you will loose reputation among readers and search engine ranking too.