Skip to main content

In App or Social Media Advertising

How would you spend advertising budget and prepare for online business?
Online business will be tomorrows reality. Still its in the beginning phase, often you do not go online to order a packet of milk or a chocolate till its not for an occasion. Few people do that but because of certain limitations, perhaps can't go to buy often or its too much of work. But when it matters to buy a thing people want to touch it before they sell hard money on the same.
AI, VI, AR, VR all came ahead of time but these technologies are timely help in the times of pandemic, COVID 19. Ecommerce companies still not using too much of those techniques but in future they will look to go with such things that involve less human interaction and make lives better. World will be looking to count on more human independent technologies, I feel so.
Online business was much like a billboard till date specially in geographies like India but now it will be a marketplace full of crowd. And certainly there would be help for small and medium businesses. If you want to generate sales or find new customers you need to go online. You need to tell your customer where you are so they can pick a product from your shop. Delivery models will change and slowly world will adopt to pick things online, virtual reality will customers to feel the product before they actually buy. Perhaps sooner or later or may be little later but that will be part of everyday life.
Almost every potential customer uses smartphone today. There are two kind of usages, one to interact with people and two, to do a task. Social Media also has deployed app for convenience. In app experience is like a test drive of a car before you buy however social media gives you leverage to take people's opinion about a product or service. And people need both, a product as well as advice. Social Media works best for interaction, though its a saturated medium but people want to talk. Definition of socializing will change. I won't be surprised if in future marriages host will give food coupon to guests or something like that. So on one hand people will use social media to invite and inform guests while to select a bridal dress they will be much dependent on Shopping Apps. And small shops will get equal opportunity as bigger one operates under certain rules.
Where you will spend your advertising budget depends on many factors but if you know where are your customers I would suggest to go for a 50/50 rule over an year. For example in the off session you can spend 60% on social media and when its peak time you can spend 60% for in app advertising. You need to try different permutations and combinations to find exact numbers where to put what. The main task is finding right platform that correlates with your business.

Comments

Popular posts from this blog

How paid advertising is important for professionals

Are you looking for leads through content marketing, are you individual who don't have a team? Do you not have budget to hire quality writers? If yes then this article is useful for you. Content marketing is all about educating your consumers, You need to write lots of useful content and share with your potential clients. You need to reach to everyone.
Organic traffic has high value, search engine values it, readers values it. When your blog appears in the top 10 for a search query readers notice it. But in today's world all readers do not go for search instead they ask friends, asking is a habit. Perhaps you have seen people on traffic lights with Google Maps running on mobile and still they ask someone hey, where this address falls. Human answer give driver an assurance that he/she is driving in right direction. Your blog need to be seen by many. If you are a professional, a service provider, a consultant or someone who sales a product and look for consumers online. All you…

How to become a Quora superstar

Quora is the best place to solve people's problems. Everyone has a question, where to find a job,  how to learn a new skill,  how to earn money,  how to find leads for business: questions are innumerable.
Every person  has an skill or expert in something.  Answering questions is a great way to hone your skills: whether is coding,  marketing,  earning more money or something else when you answer a question you not only help others but also brush up your knowledge and make yourself a better person.

5 ways to get quality traffic on your website

Everyone wants quality,  so does you.  There is nothing wrong in seeking something good,  better or extraordinary.  What you sow is what you reap.  Quality traffic comes for quality content. What you publish shall answer a question  solve a problem or clear a doubt. 
Nobody want to read you because you can write it and you are dying to make money from advertising.
People read your content if it's worth and makes life easier. 
Any content that solve a problem makes the way to bookmarks.  It get recommendations without asking for it. 
Quality content is consumable. Here are 5 qualities of quality content
1. Its easy to understand
2. It enhance know how
3. It answers a question.
4. It has accurate facts and figures.
5. It has references to win trust.
If you have all this in your content, quality traffic will come. Quality traffic is when people look in your website,  appreciate its content and press for call to action.  There is no question of quality traffic without action…