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Why shall I subscribe to paid email

There are many email clients. Perhaps gmail is largest email provider today. Now we don't hear any more hotmail or yahoo or rediff. Normally a Free Gmail is sufficient to fulfill small business requirements. But then too a paid email client is much better for business. A free email client is for personal use and not for business.
There are many paid email clients you can count on to get a premium email service. In general all email clients provide basic features there is not too much difference. Before choosing email for business check features, match with your requirements and opt in. A business email give you a sense of authority.
A subscription is your own, you pay for it and rightfully you can use it. Unlike free email client a subscription is a guarantee of service. Service provider is bounded by terms of service to provide you email services. And most importantly its professional way of doing business. It looks cool to your customer. It gives you a sense of authority.
You@yourname.com leaves a better impression and gives your customer a sense of trust. It shows you are serious about your business.
An email subscription is a part of branding.

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