Skip to main content

How paid advertising is important for professionals

Are you looking for leads through content marketing, are you individual who don't have a team? Do you not have budget to hire quality writers? If yes then this article is useful for you. Content marketing is all about educating your consumers, You need to write lots of useful content and share with your potential clients. You need to reach to everyone.
Organic traffic has high value, search engine values it, readers values it. When your blog appears in the top 10 for a search query readers notice it. But in today's world all readers do not go for search instead they ask friends, asking is a habit. Perhaps you have seen people on traffic lights with Google Maps running on mobile and still they ask someone hey, where this address falls. Human answer give driver an assurance that he/she is driving in right direction. Your blog need to be seen by many. If you are a professional, a service provider, a consultant or someone who sales a product and look for consumers online. All your potential customers do not go for search. Search engines are used for seeking answers and today information is so fast it reach to people even before they know. You need visibility.
To be seen on search results requires publishing tens of pages everyday. If you are individual, its not possible to publish so many pages everyday with content full of knowledge. Publishing regularly is a good thing, but on the basis of content marketing ranking high for each potential keyword and getting business is pretty tough. You cannot sit back and relax waiting for customers. Indeed you need to take risk, you need to invest time and resources so as you can reach to more people.
To get seen faster and to more people paid advertising could be your answer. Of course paid traffic has not same value as organic traffic, But paid traffic is like billboard advertising. Its digital billboard where you are seen by many, and when you are seen some of those eyes will be interested to know you, and some of those will dial your number to book your services.

Have a question, do feel free to reach us through contact us page.

Comments

Popular posts from this blog

How to brand your coaching business

Coaching institutes are one of the significant entity in business world. In India there are cities known for coaching centers like New Delhi, Kolakata, Mumbai, Kota, Trivandrum, Hyderabad, Guwahati, Chandigarh etc. List is huge. In major cities there are top banners those advertise at a very very very large scale. Then  there are mid sized those hire teachers while main boss sits behind the enclosures, then there are individuals who teach self and also hire some teachers basede on requirements. I have seen many coaching centers opening and closing gates in a few months and years. Normally common reasons cited are, students are not coming to us or we have faculty crunch or we don't have advertising budget, not making profits.
If you are going to open a coaching center or already have one its simple you mean to earn money and you need head counts, you need good teacher who work for less pay, this is undeniable fact. But did you ever thought what students need, what parents expect a…

5 points to consider when starting Solopreneurship

A solopreneur is not an entrepreneur. Sorry being honest. A Solopreneur is entrepreneur in the making. So when starting a business SOLO you need to know many things. How many things and what exactly cannot be said in a page. Answers varies in accordance with circumstances. However, here are 5 things everyone should know when starting a business alone.

1. Market
Whatever you are supposed to do or sell, study its market size. Meet people, interact, know, since how long they are in this business. What they think, how will be market for the said business, product or service. If it will rise, go steady or fall.
2. Mentor
YOU WILL FAIL. Not only one, two or three times but many times. Do you know someone who will help you in downtime or when going for expansion. Ideally, mentors do not work for you, hiring a mentor is not cheap, also they are less available human commodity. Start searching right away till you find one.
3.Time
Doing business is 10 times more tiring than doing a…

Microsoft Surface Tablet Unveiled

The Microsoft known for Windows OS primarily has come up with its new product Microsoft Surface Tablet. The product is second in the line after windows mobile. Industry watchers believe that the new surface tablet is a rival to Apple’s iPad. Surely, the surface tablet will find more numbers of buyers in comparison to Microsoft’s own windows mobiles. Reason being there, people believe in Microsoft, it has huge market in all geographies. Windows has developed blind faith in peoples’ eyes and probably this is the time for Microsoft to cash on windows faith.



The Microsoft Surface Tablet has launched two versions, one to give iPad like experience and other like laptop or netbooks. The Surface will be Windows 8 OS powered machine. Now the world’s largest software maker will be in direct competition with its close friends and hardware partners like Samsung and HP.