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24 Quotes by Marshall McLuhan you will love to read

Today is Marshall McLuhan's birthday that Google is celebrating proudly in a doodle. Here are 24 quotes you will love to read. However, I have highlighted my top favorite. Hope these will be food for thoughts for your career and business.


  1. The medium is the message.
  2. We shape our tools and thereafter our tools shape us.
  3. A point of view can be a dangerous luxury when substituted for insight and understanding.
  4. Art is anything you can get away with.
  5. The new electronic interdependence recreates the world in the image of a global village.
  6. There are no passengers on spaceship earth. We are all crew.
  7. Advertising is the greatest art form of the 20th century.
  8. All media exist to invest our lives with artificial perceptions and arbitrary values.
  9. The more the data banks record about each one of us, the less we exist.
  10. The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
  11. The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.
  12. Ads represent the main channel of intellectual and artistic effort in the modern world.
  13. Media are means of extending and enlarging our organic sense lives into our environment.
  14. When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.
  15. New media are new archetypes, at first disguised as degradations of older media.
  16. Mysticism is just tomorrow’s science dreamed today.
  17. The percept takes priority of the concept.
  18. The most human thing about us is our technology.
  19. At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.
  20. Invention is the mother of all necessities.
  21. Man works when he is partially involved. When he is totally involved he is at play or leisure.
  22. Nobody ever made a grammatical error in a non-literate society.
  23. Headlines are icons, not literature.
  24. New media are new languages, their grammar and syntax yet unknown.
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