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How to do content referencing correctly

There is a common belief- when you give reference link below your article or put down source link it helps in ranking your article, may be whole blog and you will get enormous traffic.

May be you will get results using these technics, perhaps you may pass the litmus test of ranking on search engine this way for sometime, may be days or months. But question is do you really know the source.

There is a rat race in the name of Off-Page SEO, ranking on first page or top of Google Search. However, I see this tactic in a completely different way. 

In my opinion and experience if you really don't know the source it won't be sustainable for long. Readers who scroll down till end of the page are real readers. Majority of those are true readers who know well about those sources and if they find a reference link source that is unknown they are intended to click over it and look or read.

Here at this point you will be exposed. Your page will be exposed. A reader who trusted on your webpage and scrolled till end suddenly will loss all trust. She will question your authority. Perhaps will never suggest your website or blog to anyone. 

Traffic matters. There is no denial, however, trust matters much. And to build quality readership, to get repeat customers, to rank on top of search results you have it sweat it out.

I have seen pages those are nowhere in top of search results but there viewership is really very high and bring customers.

If you are not honest on your web page how someone will trust on your product or service?

Give reference to source only when you truly know them. 

To build your brand you need build trust in your customers. True links invites attention. A true link is on that you trust.

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