People want to do more in less time. New content is created every second but huge portion of it goes in the drain.
An HBS professor once told his class people don't want to buy a quarter inch drill, they want a quarter inch hole'.
Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers.
Everyone don't want to read. People love freeness. They want to learn but do not like to get chained. This is one reason we can see online learning is in the boom since its inception.
Your goal is to teach your audience effortlessly. Make their lives easy, send them your content in audio.
If you have a WordPress blog, download
Play for WordPress Plugin
Make your blog Listenable.
Period!!!
There is huge confusion between excellence and perfection. Both are rewarding but... Perfection has limitations, you can not make anything perfect above 100 marks. This is where either you beat the competition or get beaten. Normally both happens. Excellence is about achieving 100%. You can achieve 100 marks in a given task at that point you may argue that here I achieved full percentage. But analogy says, you have achieved it about the task and not around the task. When you strive to achieve around the task there is no upper limit. For example an student may get 100 out of 100 marks in a given examination does that mean he / she 100 perfect in all those topics around what questions were asked or as that employ that there is no one out there in the world who knows better than the student who have faced an examination. This is why governments take Essay test before selecting you for a given post. In companies awards are given to best employees do you know why? So other employees try ...
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