People want to do more in less time. New content is created every second but huge portion of it goes in the drain.
An HBS professor once told his class people don't want to buy a quarter inch drill, they want a quarter inch hole'.
Perhaps you create many blog posts often. WordPress is seen as luxury for publishing content. But ROI of your content is your readers.
Everyone don't want to read. People love freeness. They want to learn but do not like to get chained. This is one reason we can see online learning is in the boom since its inception.
Your goal is to teach your audience effortlessly. Make their lives easy, send them your content in audio.
If you have a WordPress blog, download
Play for WordPress Plugin
Make your blog Listenable.
Period!!!
Good question, that many many many zombies throw at me when I discuss Copywriting. Of course Copywriting is not for zombies. If you are a person or company who has hired a Copywriter to make money then do not hire. Your goal is survival and not zoom or use change as an opportunity. Your question is pretty similar: why drink water when I have sweetlime tree in the backyard and a juicer in the kitchen. However, if you are a professional, business person, company or someone looking to make a change then a Copywriter is worth hiring. Why? If you are a beginner and truly stuck between thoughts of hiring a writer or going with AI, my suggestion is Go with both. Chose a human to use tools, chose a Copywriter to write and encourage him to use AI in creating copy. AI connects you with libraries worldwide and presents data in certain formats. It cannot add human touch. AI can not differentiate between good and bad, AI does not know who is your audience. A Copywriter can seek help from AI to fetc...
Comments