The new year looks ideal time to start anything new especially renovations. You don't remember date for next renovation. Modifications are important in everything. Your website is not any different. Knowledge changes with time. A website copy written a year back may be old now. Customers want to see and grow with you. They continuously want new things. You need to add new knowledge more often.
Website copy is something that you can not revise daily or weekly. But before your content turn out too old you need to revise it.
Your website is same like a computer. If your machine runs longer you need to restart it and perhaps give a cold boot. Same is with website. Your audience will love to see your website in new shape.
Definitely they are used to old patterns but if you can add more value audience will appreciate it.
Good question, that many many many zombies throw at me when I discuss Copywriting. Of course Copywriting is not for zombies. If you are a person or company who has hired a Copywriter to make money then do not hire. Your goal is survival and not zoom or use change as an opportunity. Your question is pretty similar: why drink water when I have sweetlime tree in the backyard and a juicer in the kitchen. However, if you are a professional, business person, company or someone looking to make a change then a Copywriter is worth hiring. Why? If you are a beginner and truly stuck between thoughts of hiring a writer or going with AI, my suggestion is Go with both. Chose a human to use tools, chose a Copywriter to write and encourage him to use AI in creating copy. AI connects you with libraries worldwide and presents data in certain formats. It cannot add human touch. AI can not differentiate between good and bad, AI does not know who is your audience. A Copywriter can seek help from AI to fetc...
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