Skip to main content

SEO or Audience???

Study competitor keywords to win the SEO is most popular myth on the Internet. It could be one technique to win over your competitor but not the whole strategy. SEO market is full of keyword, many of the companies miserably fail in audience research. The noise around Keyword research is so loud that business managers missed out on the main thing; i.e. what users want?
I am not against keyword research, many companies win the SERPs game by focusing on SEO keywords but fail in generating sales.They feel appearing on top of searches will win the customers. However, true SEO is, study of audience needs and then working those pain points.
To know what your audience wants, reach them and ask. Understand your customers pain points. Then address those issues, make the SEO points your title keywords, meta description, keywords and tags
Time have changed now. Today audience get everything without asking. Google search is still good business in inventory but I doubt if this is equally good as 10 years ago. In current scenario you need to reach to people, you can't just sit and wait. And you need to find your consumers, you need to pick them from the crowd. SEO works well if you can spot your consumers.
You can reach to your audience many ways.
  • Create a form on your website and invite user queries. Also you can make this form your landing page.
  • Find your niche, go to forums, look for experts, see what kind of questions they often answers.
  • Find your Hashtags, engage in Twitter Chat, look what kind of question people ask or answer.
  • Go to Quora, look for questions in your niche.Look for difficult and different questions and not the ordinary one.
  • Go to real marketplace, meet some people physically. Know their pain points.Do real time market survey of buyers and sellers.
  • Be available on Phone. People want to talk. Do not assign this task to 'Jenny', instead take the call yourself. 'Jenny' want salary, you want sell.
  • Do the analysis of data gathered from above actions. Find the action keywords and not only keyword.
  • Embed action keywords in your HTML.
  • Think like an audience. Solve the problems.
Labels:

Comments

Post a Comment

Popular posts from this blog

Build your brand with respect

"Respect is a thing that you wear round the clock. Whether you are at home, you are in office or simply you are doing nothing under silent skies. Respect is earned, you cannot trade respect for something money, power or social connections. Respect is built slowly; it's a byproduct of learning. Learn, learn, learn." Businesses are built around humans. Many personal brands come and join hands together to build that big brand which makes a difference and makes people's lives better. Many personal brands when joined with due respect build a great product, it could be anything towards any direction and it adds values. Take any example from any sphere of life, personal, professional or business and you will find that that big name that earned this much level of respect was backed by so many personal brands, so many helping hands, so many people in small and big capacities. Business branding is not only about catchy punchlines, lively graphics and number of connections. Of c...
Post a Comment
Read more

What you need to become a content writer

Content writing is a vast field and you can hope it diminish so soon. There are many tools that help you in writing content but no tool work like a human writer does. As a content writer you have many challenges and biggest of these is to survive in the job market. New products are coming everyday, new companies are coming everyday and hence new demands are coming everyday. I have seen an era in which SEO content gained much much much popularity and now suddenly SEO noise has a break. In recent times its AI, take help from AI to write content is the suggestion often comes from company owners and work managers. They need fast spun content of course for least possible cost. However, one thing is far sure, these are not the people looking to play long term goal. They are in the market for short period of time. If you are a content writer, whether already working or the new one one and looking to build your brand, your personal brand then you need to build ties with the employers those are...
Post a Comment
Read more

23 Quotes To Make Your Day

Wanna be great??? Work Smart!!! Quotes serves as a glass of water over a full meal. Whether one wish to work hard and make enough money, study hard and rank at No.1 in Exams, win a competition, overcome a sickness or just relax, quotes often come handy. This blog serves the purpose to train new people an skill that may serve them livelihood. Inspirations Matter. Here are 23 Quotations from Successful People to make you day Merry. Enjoy reading.
Post a Comment
Read more