Skip to main content

SEO or Audience???

Study competitor keywords to win the SEO is most popular myth on the Internet. It could be one technique to win over your competitor but not the whole strategy. SEO market is full of keyword, many of the companies miserably fail in audience research. The noise around Keyword research is so loud that business managers missed out on the main thing; i.e. what users want?
I am not against keyword research, many companies win the SERPs game by focusing on SEO keywords but fail in generating sales.They feel appearing on top of searches will win the customers. However, true SEO is, study of audience needs and then working those pain points.
To know what your audience wants, reach them and ask. Understand your customers pain points. Then address those issues, make the SEO points your title keywords, meta description, keywords and tags
Time have changed now. Today audience get everything without asking. Google search is still good business in inventory but I doubt if this is equally good as 10 years ago. In current scenario you need to reach to people, you can't just sit and wait. And you need to find your consumers, you need to pick them from the crowd. SEO works well if you can spot your consumers.
You can reach to your audience many ways.
  • Create a form on your website and invite user queries. Also you can make this form your landing page.
  • Find your niche, go to forums, look for experts, see what kind of questions they often answers.
  • Find your Hashtags, engage in Twitter Chat, look what kind of question people ask or answer.
  • Go to Quora, look for questions in your niche.Look for difficult and different questions and not the ordinary one.
  • Go to real marketplace, meet some people physically. Know their pain points.Do real time market survey of buyers and sellers.
  • Be available on Phone. People want to talk. Do not assign this task to 'Jenny', instead take the call yourself. 'Jenny' want salary, you want sell.
  • Do the analysis of data gathered from above actions. Find the action keywords and not only keyword.
  • Embed action keywords in your HTML.
  • Think like an audience. Solve the problems.
Labels:

Comments

Post a Comment

Popular posts from this blog

Cofolios help design interns in getting hired

Are you design Intern and looking for your first job? Submit your Folio now Cofolios Design App Cofolios is an app developed by Hasque to help design interns in getting hired. The Cofolios showcase design intern intern portfolios at top tech companies. Employers can see the interns working with a technology company simply by opening Cofolios website. At the time of writing this article its showcasing design interns of Adobe, Amazon, Apple, Intuit, LinkedIn, Twitter, etc. You can get this app from ProductHunt
3 comments
Read more

6 Reasons Your Website Need A Remake In ‘New Year’

Everything needs a remake so does your website. Time is changing, perhaps the time you started your first ‘Hello World’ page was the era when Mars was a mystery, but now we know, the red planet has signs of water. Today we can draw planet mars on paper much explicitly. How old you were when writing your first web page stared? Perhaps, you want to say, that’s none of my business or you were older than I can think. Well, do you eat same food, wear same cloth or sleep on same bed where you were sleeping couple years back? I am sure, now your answer is a firm NO. Then why your website is still lying in those fixed frames? No matter how big your brand is, taking little care of your website every now and then will surely boost your business. What’s the time better than the festive season to look for a website design overhaul? Your website needs a change for following reasons:
Post a Comment
Read more

SEO tips for Small Size Informational Websites' Home Page

In my understanding, informational websites are the type of sites those display Site Categories on Home Page and each sub page holds one page only. To get to next pages either a user click on related links or look for site sub categories in the margins or use site search.  Unlike blogs where we display multiple posts on home pages and its daily changing, an information website home page is often static and changes less frequently. Good SEO means what I understand is you are making site for audience and not search engines. So me let me dissect SEO tips for Informational Websites, I suppose you have one and these small tips will build your online brand. Above the Fold Top Header Zone SEO tips for Informational Websites In this area display your site name and logo which you obviously do. Below give space for your service and products. If you display banner one banner could do well here. You can split this banner as per your requirements. Above the Fold Post SEO tips for Informational ...
Post a Comment
Read more