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SEO or Audience???

Study competitor keywords to win the SEO is most popular myth on the Internet. It could be one technique to win over your competitor but not the whole strategy. SEO is market is full of keyword research, most of the companies miserably fail in audience research. The noise around Keyword research is so loud that business managers missed out on the main thing; i.e. what user wants?
I am not against keyword research, many companies win the SERPs game by focusing on SEO keywords but fail in generating sales.They feel appearing on top of searches will win the customers. However, true SEO is, study of audience needs and then working those pain points.
To know what your audience wants, reach them and ask. Understand your customers pain points. Then address those issues, make the SEO points your keywords, meta description, keywords and tags.
You can reach to your audience many ways.
  • Create a form on your website and invite user queries. Also you can make this form your landing page.
  • Find your niche, go to forums, look for experts, see what kind of questions they often answers.
  • Find your Hashtags, engage in Twitter Chat, look what kind of question people ask or answer.
  • Go to Quora, look for questions in your niche.Look for difficult and different questions and not the ordinary one.
  • Go to real marketplace, meet some people physically. Know their pain points.Do real time market survey of buyers and sellers.
  • Be available on Phone. People want to talk too. Do not assign this task to Jenny, instead take the call yourself. Jenny want salary, you want sell.
  • Do the analysis of data gathered from above actions. Find the action keywords and not only keyword.
  • Embed action keywords in your HTML.
  • Think like an audience. Make them pain your pain and solve it.
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