Skip to main content

SEO or Audience???

Study competitor keywords to win the SEO is most popular myth on the Internet. It could be one technique to win over your competitor but not the whole strategy. SEO market is full of keyword, many of the companies miserably fail in audience research. The noise around Keyword research is so loud that business managers missed out on the main thing; i.e. what users want?
I am not against keyword research, many companies win the SERPs game by focusing on SEO keywords but fail in generating sales.They feel appearing on top of searches will win the customers. However, true SEO is, study of audience needs and then working those pain points.
To know what your audience wants, reach them and ask. Understand your customers pain points. Then address those issues, make the SEO points your title keywords, meta description, keywords and tags
Time have changed now. Today audience get everything without asking. Google search is still good business in inventory but I doubt if this is equally good as 10 years ago. In current scenario you need to reach to people, you can't just sit and wait. And you need to find your consumers, you need to pick them from the crowd. SEO works well if you can spot your consumers.
You can reach to your audience many ways.
  • Create a form on your website and invite user queries. Also you can make this form your landing page.
  • Find your niche, go to forums, look for experts, see what kind of questions they often answers.
  • Find your Hashtags, engage in Twitter Chat, look what kind of question people ask or answer.
  • Go to Quora, look for questions in your niche.Look for difficult and different questions and not the ordinary one.
  • Go to real marketplace, meet some people physically. Know their pain points.Do real time market survey of buyers and sellers.
  • Be available on Phone. People want to talk. Do not assign this task to 'Jenny', instead take the call yourself. 'Jenny' want salary, you want sell.
  • Do the analysis of data gathered from above actions. Find the action keywords and not only keyword.
  • Embed action keywords in your HTML.
  • Think like an audience. Solve the problems.
Labels:

Comments

Post a Comment

Popular posts from this blog

Cofolios help design interns in getting hired

Are you design Intern and looking for your first job? Submit your Folio now Cofolios Design App Cofolios is an app developed by Hasque to help design interns in getting hired. The Cofolios showcase design intern intern portfolios at top tech companies. Employers can see the interns working with a technology company simply by opening Cofolios website. At the time of writing this article its showcasing design interns of Adobe, Amazon, Apple, Intuit, LinkedIn, Twitter, etc. You can get this app from ProductHunt
3 comments
Read more

How to Customize Blog Post URL in Blogger

Here is great news for blogger who publishes blog on blogspot blog. Now you can customize your blogger blog post URL very much in same way it was available for wordpress blog publishers. Till now your blogger blog post title was turning into your post URL, but now google has gone an extra mile to fetch you some SEO juice. The facility is available via blogger in draft and not through usual blogger panel. Hope the full version will be rolled out soon. To post a blog post in with customized post url you can log on to draft.blogger.com
4 comments
Read more

Work from anywhere, myth or reality

 Are you a digital nomad? If you travel a lot, then this article is not for you. Instead you should share your experiences here. If you have written something then perhaps sharing a link will do a lot of help. However, if you are not the one and planning to travel a lot, or may be less, whatever in your capacity you will face many challenges. Living space I am not talking about Sweden or Singapore. My experience says in Indian cities and if you are Indian finding a place to sit and work will be difficult. Search for the place before you set in. This should be a huge challenge if you have no property or things like home. Internet 5G is still a myth, 4G may be not in Tier 1 Cities for example Mumbai or Delhi, however even in famous tourist places for example say Goa getting a decent internet for work and far from main town areas will be challenging. And the main town aka city side rent will be skyrocketing. Lightweight laptop If you depend a lot on a laptop it should be lightweight f...
Post a Comment
Read more