Google and Facebook are now the dominant middlemen for more than 85% of all online advertising. (Source Seth Godin's Blog)
Planning to advertise your business online? What is you daily / weekly / monthly advertising budget? Whether you are a big corporate or small vendor putting all eggs in one single basket may be a risk to you business. You need to distribute your advertising budget wisely.
Google and Facebook are two dominant online mediums, there is everyone. Whether you have built your tribe on these platforms or elsewhere certainly you won't like to missout on large pool of audience.
So how much you will spend where?
Google has more advertising streams than Facebook. Adwords without doubt is No. 1 Online Advertising Media.
If you have big budget I would recommend that your should locate 50% of your advertising budget on these two platforms and remaining 50% over other.
Adwords has upper hand. Perhaps you will like to spend much on words. Allocate 30% for adwords.
Do A/B testing between platforms, analyze reports and then put your money where your audience are.
Every online media including this blog looks for advertisers to earn money. Advertise with one from where you can more leads, generate more sales, and make more money.