If you are not converting your blog traffic, if your audiences are not asking you to write more and if they are not downloading your ebooks, then you are not blogging it right. Without conversion blogging is purposeless.
Blogging is most popular means of saying your words to public, getting attention and generating leads. Often many bloggers fail in converting traffic; sometimes they do not create a landing page or do it very casually. Result; very low level of conversion or none at all. Half of the bloggers are a fail because of purpose less blogging.