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Cost of Smartphone Notifications

Data is cheap now, in fact raw cheap if I compare it from ten years down the line. For the price of a meal or less you get Internet data for almost full month. ISPs has there own ways of making holes in every pocket. No one is spared. Data has become basic need of the times and ISPs making good profits. But question is how much data? Are we not overusing it. Shall there become a time when data will be in danger of becoming extinct and we will need to make campaigns same ways as we do it today for air, water or electricity? Time will give the answer. Stories are served day and night and we are using data mindlessly without thinking how much we are paying for it. Android Smartphones has added opium to data consumption and Push Notifications given that extra mileage. Many smartphone users subscribe to notifications unknowingly. Once smartphone is hand you get many things which you want or don’t want. There is an impression that I am paying for data only, that too very small sum, smartp

5 ways to free advertise your brand

For beginners it's pretty tough to spend on advertising. Especially if you are on small budget putting an advertising budget seems near impossible. But you have to begin somewhere. To help you is advertising without spending here are couple of ways you may find interesting. 1. List your business in local city directory. If you want to sell or offer a service in an Indian city listing in a local city directory might be helpful. The www.indiaonline.in is one such directory. It has dedicated state and city portals around all Indian cities. You can chose your city and get listed for free. You can upgrade to premium anytime. 2. Join social media groups. Chose any social media with which your business gel well. For example if you are selling fashion products go to Instagram. Groups are one good way to promote your product. Normally group members are active people with large number of fan followings. You can request group members to give a shout out to your business. 3. Join review fo

Why revise your website copy in New Year

The new year looks ideal time to start anything new especially renovations. You don't remember date for next renovation. Modifications are important in everything. Your website is not any different. Knowledge changes with time. A website copy written a year back may be old now. Customers want to see and grow with you. They continuously want new things. You need to add new knowledge more often. Website copy is something that you can not revise daily or weekly. But before your content turn out too old you need to revise it. Your website is same like a computer. If your machine runs longer you need to restart it and perhaps give a cold boot. Same is with website. Your audience will love to see your website in new shape. Definitely they are used to old patterns but if you can add more value audience will appreciate it.