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Why blog post description matters in SEO?

How to write blog post description and why it is so important for good SEO rank?

People find your blog posts through Search Engines. For a given search query search robot throws out millions of results. Many scans maximum 2/3 pages of search result to find a product or service. In case if desired results are not met, they hit search for alternate keywords.

Search Engine display 3 characteristics of a blog page in search result: 1. Title Headline, 2. Page URL and 3 Search Description.

Title Headline is the first thing that anybody notices. You must keep title heading for every blog post with 45 to 55 Character Limits or maximum 65. Search display limited numbers of characters of a blog heading. Title should be precise and within certain words, so as to caught readers’ attention. Title is a phrase made of most primary keyword for any blog post.

Now the problem is, there are many results available on the same search page, at least 10. Heading is similar in most of the cases but Different pages may have different approach of discussion. How a searcher know what is laying inside those search result links. This is bigger issue when a blog post is about most common topic on internet. At this point Description Comes handy, which appears on search result below the website url correspond to a web page heading at No. 3. Reading description, a person may find appropriate link.

Write a short description about your blog post in 150 characters. Do not stuff unnecessary keywords in description field. Tell in few words, this blog post is about what? To add keywords, related a blog post make use of Tag Field..

Oftentimes bloggers stuff keywords in hope of getting higher rank on search engines. What happen exactly is, for some days / months pages stay on top and then starts disappearing. Either audiences bypass such page in confusion or close page as soon as it load. The latter action decrease the time spend by a prospect on your website site and bounce back rate. Search engine rank such pages less worthy. An unhappy customer means unhappy search engine.

Write blog post tile precisely.
Write description about posts accurately.
Include top keyword in post title field; make phrase out of it.
Remember, audiences do not land on your website searching for a keyword. They search something related to it.
Do not stuff many Keywords in the Title Field. Indeed show clearly what it is all about.
In the description field mention as much clearly as you can about post page / material.

Remember, nobody likes to get fooled not your customers. Less precise title and description for a blog post web page is bound to attract Customers’ wrath in one form or the other.
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